How to Buy

Step #1 – Option Choices

Each Ariel is built to order for its owner who can choose from a variety of options & colors. We love to speak with potential owners to work through what options may be best suited to their desired end use. You can give us a call with what you think you need.....or you can always just call and we can start from scratch. The biggest thing you need to summarize is what are your goals with this car? Will you be going to the track every week? Never? Looking for a replacement for a motorcycle? Let us know.

Step #2 – Build Deposit Calculation

We understand that the process of purchasing a bespoke vehicle may be new to some customers (if not daunting). One way to ease your mind is our deposit structure. Welcome to the 30/60/ 10 system...

  • Build Deposit - 30% of the total build price is all that is needed for our skilled fabricators to start the first step of your Ariel build...the chassis fabrication! After the chassis is completed, it is powder coated and prepped for Final Assembly.

  • Final Assembly Deposit - 60% of the total build price is due once our trained technicians are ready to bolt parts & pieces to the chassis to start forming the complete car.

  • Completion Deposit - 10% of the total build price is due once your new Ariel has been fully completed, tested, and approved. We will send you Hi-resolution pictures of your newly completed Ariel to confirm that you are completely satisfied with the build.

Step #3 – Submit Order

Congratulations! You are one step closer to Atom ownership. At this stage we will sign off on a purchase order, confirm your Build Deposit, and place your build into the queue. We will provide you with your chassis # at this time so that you can track your specific build. From this stage onwards, we let technicians on the shop floor take over and bring your Ariel to life.

Build Process

Ariel Gallery & Sales Points

Ariel North America
1201 Industrial Park Rd.
South Boston, VA 24592
Phone: 434-575-1257

Two Wheels World
"Se Habla Español"
840 S Andrews Ave
Pompano Beach, FL 33069
Phone: 954-788-9550


Roadsport Ariel
940 Ellesmere Road
Toronto, ON
Phone: 416-291-9501

Dealer Stock

Ariel Atom For Sale & Ariel Nomad For Sale

*Pricing does not reflect Tax, Tag, Title, Destination, or any other Dealer Surcharges*

New Vehicles - Available Now!

If you prefer instant gratification over a custom build, check out these units available from our dealers:

Recently Sold Dealer Stock

Sold Dealer Pre-Spec Units

Explore Our Models