Pro Racer’s Take: Ariel Atom 3S

Andy Pilgrim and Automobile Magazine got their hands on the Ariel Atom 3S!

Excerpt from the article:

"The Ariel Atom 3S is a rather special vehicle. It certainly isn’t cheap, but I suspect the folks seriously looking at purchasing one aren’t worried about cost. The 3S is rewarding to drive at any speed and let’s not forget the incredible ear candy. I received more attention while driving it and more questions while parked than with any other vehicle I’ve driven; nothing even comes close. You buy a 3S because you want to have a ridiculously fun experience, which it provides in shovel loads. Expensive? No argument. Worth it? Heck yes."

Read the rest of the article and wacth the video here:

Year End Review - 2017

The last year has brought the Ariel lineup to the forefront of many events, showings, and media. From adding the first dealer offerings in Florida to spending a week with Jay Leno, 2017 added another milestone on bringing the most exclusive and extreme vehicles to the North American Market.

Check out what this last year had to offer:

February, 2017 - Grand opening our our Official Florida Dealer, Two Wheels World

March, 2017 - Attending the Sand Blast Rally with the Ariel Nomad

August, 2017 - An amazing time at Gordan McCall's Motorsport Revival

August, 2017 - You're turned into an instant Celebrity at Exotics on Cannery Row

 August, 2017 - Monterey Car Week is a yearly favorite

August, 2017 - Monterey Car Week is a yearly favorite

 September, 2017 - SavageGeese reviews the Ariel Nomad.  Check it out here

September, 2017 - SavageGeese reviews the Ariel Nomad. Check it out here

October, 2017 - Dealer Meet & Greet at Two Wheels World

 November, 2017 - Shooting for NBC's Jay Leno's Garage with the man himself and Bucky Lasek. Look for the episode in 2018!

November, 2017 - Shooting for NBC's Jay Leno's Garage with the man himself and Bucky Lasek. Look for the episode in 2018!

November, 2017 - Jay liked the Nomad so much that he wanted it on his YouTube show! Check it out here

 December, 2017 - Hoonigan gives the Ariel Nomad their seal of approval. Check it out here

December, 2017 - Hoonigan gives the Ariel Nomad their seal of approval. Check it out here

This last year was an amazing and record breaking year for Ariel North America, we cant wait to see what 2018 brings!

2014-Current Ariel Atom 3 and Ariel Atom 3S - Reference Material

Click below for the Ariel Atom 3 and Atom 3S Reference Material. Inside you will find multiple references including fuse locations, torque settings, dash instructions, and much more: 

*Please note that this manual relates to model year 2014 and new Ariel Atoms. If you are unsure of any of the information in this manual, or have any questions, please use the contact link*

2017 Ariel Atom 3S - Prism Silver/Gunmetal Chassis

We love getting custom color requests on builds, this is one of the perks of having your Ariel built to your specs! This Atom 3S was spec'd out by Forman MotorWorks for a West Coast customer and the end result is beautiful. The special order "Prism Silver" has an holographic effect when viewed from different angles which makes for an even wilder ownership experience.

Ariel "HIPERCAR" Announcement

Ariel Motor Company releases details on their all new, ultra-high performance, range extended, electric sports car project - HIPERCAR. 

Standing for HIgh PERformance - CArbon Reduction, the project is destined for full release in 2019 and Ariel production in 2020 alongside the Atom and Nomad. As with other Ariel vehicles, the focus of HIPERCAR is on extreme performance, agility and usability, now coupled with zero and ultra-low emissions. To be available in four wheel drive and two wheel drive variants, HIPERCAR will offer staggering performance utilizing cutting edge technology.

Phase 1 of the project, undertaken by Ariel with partners Equipmake and Delta Motorsport, will demonstrate both 2 wheel drive and 4 wheel drive prototypes and will be shown at the Low Carbon Vehicle (LCV) Show at Millbrook on 6 and 7 September 2017.

HIPERCAR, with a model name yet to be decided, is not just an Ariel production car, destined to be one of the highest performance and sought after vehicles in the world, but also a launchpad of UK developed technology into other niche, medium volume and ultimately high volume production.


The car is a Series Hybrid EV (Electric Vehicle) featuring a 750 Volt, 42 kWh or 56kWh, lithium-ion, cooled and heated battery pack which is charged, when required, by a 35kW micro-turbine range extender, negating any range anxiety issues and making the vehicle independent of any charging infrastructure.  

HIPERCAR will be available as a 4 wheel drive or 2 wheel rear drive, full bodied car, the final exterior design of which is to be released at a later date.  Based around an aluminium folded and bonded lightweight chassis with full rollover protection, the structure features aluminium front and rear subframes carrying aluminium wishbones and outboard adjustable suspension.  Forged or carbon composite wheels carry 265/35/20 front and 325/30/21 rear tyres.     

Powered wheels are driven by inboard motors via integral, single speed step-down gearboxes direct to driven wheels, with each individual motor developing 220kW (295bhp) and 450Nm (332 ft lb) of torque. 

In 4 wheel drive total power is therefore 880 kW (1,180bhp) and in 2 wheel drive form 440kW (590bhp).  

Total torque is 1,800 Nm (1327 ft lb) at motor and 9,900 Nm (7301 ft lb) at the wheels in the 4 wheel drive HIPERCAR and 900Nm (664 ft lb) at motor and 4,950 Nm (3651 ft lb) at the wheels in the 2 wheel drive car.  

The vehicle’s electrical architecture consists of high and low voltage systems linked by multiple CAN networks enabling the Powertrain Controller, Vehicle Dynamic Control Interface and Battery Controller to communicate and interact with 12V and safety systems. 

Pricing will not be finalised until later in the project.  Simon Saunders said, “Like other Ariels we want HIPERCAR to represent excellent value for money for the remarkable performance on offer.  It will be an expensive car because of the technology involved but when compared to £1m+ supercars, which it will outperform, it’s going to represent excellent value for money.  This is the first true electric supercar that will cross continents, drive to town and lap a race track”. 

Ariel HIPERCAR - a milestone in automotive history.

ARIEL - HIPERCAR - Front 3qtr.jpg

Preliminary Specifications:


  • 0 – 60 mph: 2.4 secs
  • 0 – 100 mph: 3.8 secs
  • 0 – 150 mph: 7.8 secs
  • Top speed: 160 mph


  • Inboard motor per wheel with integrated gearbox and inverter
  • 220kW / 295bhp per motor
  • 450Nm / 332Ft-lb per motor
  • 10,000 RPM


  • Epicyclic Gearbox with driveshaft
  • 5.5:1 gearbox

Total vehicle power:

4 Wheel drive:

  • 880kW / 1180bhp
  • 1,800-9,900Nm / 1,327-7,301Ft-Lbat the wheels

2 Wheel drive:

  • 440kW / 590bhp
  • 900-4,950Nm / 664-3,651Ft-Lb at the wheels

Range extender:

  • Unleaded gasoline fueled turbine with generator.
  • Start up speed 30,000rpm
  • 120,000rpm running speed
  • 35kW power generated



  • Cell Chemistry : Lithium Ion  
  • Capacity = 42 kWh
  • Nominal Voltage = 680 V
  • Peak Current = 1200 Amps
  • Liquid cooled.


  • Cell Chemistry : Lithium Ion
  • Capacity = 56 kWh
  • Nominal Voltage = 648 V
  • Peak Current = 1050 Amps
  • Liquid cooled.


  • 2 x TFT digital display with multi selectable touch screens

Cooling & HVAC:

  • Multi-circuit heated & cooled glycol system for cabin, battery & driveline, incorporating high performance electric coolant pumps & aluminum radiators.
  • Front - System 1 – Battery, System 2 – Front inverters, System 3 – Front rotors, System 4 – Front stators, System 6 – Cabin heating, System 7 – Air conditioning
  • Rear - System 8 – Rear inverters, System 9 – Rear rotors, System 10 – Rear stators, System 11 – Range extender, charging inverter, DC/DC converter


  • Bonded aluminum tub with high strength safety rollover cage. Removable front and rear subframes, incorporating billet machined & anodized aluminum interfaces.


  • Billet machined aluminum unequal length double wishbones with Bilstein MDS adjustable motorsport coil over dampers & anti-roll bars front & rear.


  • Power assisted rack & pinion, 2.25 turns lock to lock
  • Reach & rake adjustable steering column
  • 330mm suede cover sports steering wheel


  • Front: 370x32mm ventilated grooved discs with 6 piston AP Racing calipers
  • Rear: 328x30mm ventilated grooved discs with 4 piston AP Racing calipers.
  • Brembo Park Brake calipers.


  • Front - 9.5” x 20” Forged alloy or Dymag Boxstrom 7Y carbon hybrid
  • Rear - 12.5” x 21” Forged alloy or Dymag Boxstrom 7Y carbon hybrid


  • Front - Michelin Pilot Sport Cup 2 -265/35/ZR21.
  • Rear - Michelin Pilot Sport Cup 2 -325/30/ZR21


  • Lightweight carbon fiber hybrid adjustable sports seats with alcantara trim.
  • Inertia reel seat belts

Click the link below for a full Press Release including history and further details on the HIPERCAR project:

With production to start within the next three years, we will update you on the status of the "HIPERCAR" development. Please click the link below for any questions:

Ariel Atom Model Car - For Sale

We are happy to announce that you can now display an Ariel Atom, in your home or office, with this detailed Ariel Atom V8 model! The “real” Ariel Atom V8 was a limited edition with only 25 cars built worldwide. It had over 500 BHP, acceleration from 0-100km/h (0-62 MPH) in 2.3 sec , and a top speed of 270 km/h (168mph). The Atom V8 also held the Top Gear Power Lap record for two years! You can now have an Ariel Atom V8 of your own, well, a 1:18 representation of the real one... Built with an attention to detail and in a limited run, this Ariel Atom model car is the ultimate way to show off your love for the Ariel brand. Click the link below to be directed to our eBay page and try not to get any speeding tickets...

Ariel Atom Air Filter Replacement

Breathe Easy......change the air filter on your Atom.

Changing your air filter is one of the simplest yet most overlooked items in the automotive world.  So read below on how to keep your Atom breathing easy.....

Ariel Atom Air Filter 1.jpg

Step One...
Take off the air box cover by removi
ng the fasteners on each side.

Ariel Atom Air Filter 2.jpg

Step Two...
Using a 1/8" hex bit, remove the three screws at the base of the air box to access the filter.

Ariel Atom Air Filter 3.jpg

Step Three...
Tilt the air box forward and remove the filter. Try not to drop any debris into the air box.

Ariel Atom Air Filter 4.jpg

Step Four...
Clean the air filter per the manufacturer's directions and wipe out any debris in the air box.

Ariel Atom Air Filter 5.png

Step Five...
Reinstall the clean filter, secure the air box and cover. Repeat steps in reverse order to complet job.

A Week Filled with Racing and Podium Finishes for the Ariel Atom!

The Ariel Atom is known for its performance on and off the track. This week was no different as the platform was pitted against some of its toughest rivals yet. In two different events, the One Lap of America and Canadian Automobile Sports Club - 3hr Enduro, the Ariel Atom took home a 3rd and 2nd place finish respectively.

Podium finish for the Brock Yates Memorial Fund Ariel Atom in the 2017 Tire Rack One Lap of America! Placing this high in a competition, against 60+ of the highest modified road cars in the country, not only speaks volumes of the Ariel Atom but also the skill level of the drivers. Huge shoutout to Jack and Victor for your talented driving and sticking through one of the toughest motorsports events in the world. Highlights include the fastest lap/run time at Road Atlanta along with multiple other 2nd and 3rd place finishes, congratulations to everyone involved!

Roadsport Ariel Atom took home a 2nd place finish in the Canadian Automobile Sport Clubs - Ontario Region (CASC-OR) 3-hour endurance race over the weekend!

Statement from the team: "Second Place Finish for Team Roadsport Ariel Atom Saturday. Went from a 7th place start to 2nd by corner 2. The Gt 1&2 cars caught us on the back straight. We lead our Class for the first half hour and the Ron Fellows Team Camaro got by us in traffic. I started the race and Daniel Bois took over on our Fuel Stop and did a great Job to our 2nd place finish. This was the first Canadian Race for the Roadsport Ariel Atom Team."

Getting Out of a Tough Spot...

The enjoyment and freedom of off-roading your Ariel Nomad is often overshadowed by the realization you're miles away from civilization and AAA doesn't service fire roads, forest trails, or sandy dunes...


Enter the new Hi-Lift jack option for the Ariel Nomad. Anyone who has been hardcore off-roading knows that your rig is not fully prepped without an Hi-Lift jack and its seemingly endless uses are outlined here.

Ariel Nomad Hi-Lift Jack Usage and Procedure

*Follow all safety procedures listed in the Hi-Lift manual*

 1: Ensure you're in a safe location and locate jack on rear bumper of an equipped Ariel Nomad:

1: Ensure you're in a safe location and locate jack on rear bumper of an equipped Ariel Nomad:

 2: Chock tires and insure car will not roll in any direction when vehicle is lifted:

2: Chock tires and insure car will not roll in any direction when vehicle is lifted:

 3: Remove hold downs and remove jack.

3: Remove hold downs and remove jack.

 3: Using an appropriate jacking location (front and rear bumpers work best) raise vehicle.

3: Using an appropriate jacking location (front and rear bumpers work best) raise vehicle.

 4: Perform repair and reverse instructions to get back to having fun with your Ariel Nomad.

4: Perform repair and reverse instructions to get back to having fun with your Ariel Nomad.


We have excited customers taking delivery of their Ariel Atoms or Nomads weekly. With the driving season in full swing for most of the US, this is prime time to get started on your Ariel Atom or Nomad. Check out some of our latest builds below; if you're interested in how to order your Ariel and/or have questions on the build process - click the link below:

Ariel Atom 3R Pictures Released!

We are getting close to completing the first orders of the Ariel Atom 3R! This is our limited run, high-revving, supercharged, and carbon packed Ariel Atom for the North American market. At this time, we only have four (4) build spots left. Don't miss out on this opportunity, contact us today to reserve your build-

Ariel Atom 3R Info

15,000 miles, Yearly - We look into what its like to long term test the Ariel Atom and Ariel Nomad

 -Enjoying the roads around Halifax County, Virginia in the Ariel Atom 3S

-Enjoying the roads around Halifax County, Virginia in the Ariel Atom 3S

I am in a unique, some say lucky, situation where I have access to our full Ariel line up for driving on a regular basis. Now don't get the wrong impression, this is not joy rides and cruising for looks down Main Street, it is generally traveling to/from car shows, events, or testing. 99% of the time I'm behind the wheel it is work related (pinky swear...). Given this opportunity - I have seen both oceans, driven through deserts/canyons/highways/byways/cities/towns, seeing the world roll by through the windshield of the exoskeleton design Ariel is known for. My rough calculations come out to putting a combined 15,000 miles a year on the odometers of Ariel Atoms and Ariel Nomads alike.

Given my position, as Director of Sales for Ariel North America, I try to be as objective as possible... I've been hot, cold, wet, and sun burnt in my travels. Keeping in mind that this is territory that comes with open motoring, Ariel ownership can only described as an experience.

 -Exploring dirt roads around Big Sur, California in the Ariel Nomad Tactical

-Exploring dirt roads around Big Sur, California in the Ariel Nomad Tactical

***Continued From Newsletter***

I know "experience" can be somewhat of a cliche' these days with every company from Ferrari to Subaru offering an "experience"....  Just take one look at the Ariel Atom or Ariel Nomad and you know every minute behind the wheel is going to be the "experience" you're looking for. Ariel bridges that magical gab between performance/driving dynamics/open motoring/exclusivity and outright fun factor then pairs it with reliability/low cost of ownership. 

 -On set with the Grand Tour at the El Mirage dry lake beds with the Ariel Nomad Sport

-On set with the Grand Tour at the El Mirage dry lake beds with the Ariel Nomad Sport

Since the Nomad came online for North America a year ago, I have been asked which is my favorite to drive between it and the Atom. This is still up in the air for me. I have now driven on 10+ hour road long trips (including driving from SoCal to Monterey and back), attended countless car shows , and obeyed the speed limit on hundreds (if not thousands) of miles of back country roads in both the Atom and Nomad. My decision between the two leans towards the Nomad; this strictly due to my adventurous/curious personality. The Nomad's versatility allows it to not have paved roads dictate where you must go. In saying that - the itch for Hyper Car levels of acceleration is quickly relieved within seconds of wheel time in the Atom 3S... The Atom also has the advantages of quick & easy ingress/egress along with the perks of being asked "Is that the Atom Jeremy Clarkson drove on Top Gear?!?!" at every gas station. 

 -Our Ariel Nomad Tactical demo in its seemingly natural color (mud covered) and the Ariel Atom 3S

-Our Ariel Nomad Tactical demo in its seemingly natural color (mud covered) and the Ariel Atom 3S

Looking back on the road trips, track days, dinner outings, video production sets, exotic car rallies, and Tens of Thousands of accumulated miles in an Ariel - I couldn't think of a better time I've had or car I would rather be in.

- Jesse Kenealy - Director of Sales, Ariel North America:

2017 Ariel Nomad Tactical - Basalt "Battleship" Grey Chassis and Body Panels

This Ariel Nomad build is a particular favorite of ours due to its "Battle Ready" appearance. The owner didn't hold back on options when spec'ing the car out and the result is absolutely stunning. Equipped with most notably the Ohlins Dampers (with their distinctive gold/yellow finish standing out as being the only color on the car) and Supercharger option - the owner is going to have a blast running the Fire/Dirt Roads that surround his mountain home. Check out the pictures below and contact us to get started on your build!

Ariel North America Website Launched

Welcome to the new home for Ariel North America!  We are pleased to launch this new site as a streamlined display to showcase all of the Ariel vehicles that are manufactured in North America. We thank you if you had previously visited our 2 sites which housed separate Ariel Atom, and Ariel Nomad information.  Bringing all of the information together in a common location we believe will help answer your questions more accurately.

TMI AutoTech, Inc. was founded in 2008 with the purpose of manufacturing the Ariel Atom 3 for the North American market.  Continuous improvement, new products, and great clients have allowed for the brand to grow.  With this growth we wanted to provide a new website that will provide more detailed information on each model, in addition to images that work to show up close views of various options.

Detailed information for the Ariel Atom 3, Ariel Atom 3R, Ariel Atom 3S can be found along with great examples of previous builds to provide a glimpse of how various colors look on these exotic machines.

The newest addition to the Ariel lineup, the Ariel Nomad, can be found here as well with details and photos showing the differences between the 2 models offered.  The Nomad Tactical, or the Nomad Sport provide an excellent range of use for drivers and adventure seekers alike.

Some exciting additions to our site beside vehicle information is a short history lesson on the Ariel history timeline that we hope you enjoy. 

We also started a FAQ page to help with common questions that we hear on a routine basis.....but by all means if you can't find the answer you are looking for on our site please feel free to contact us. 

Stay tuned to this section for updates going forward.  We appreciate you taking the time to view our new Ariel North America page.

Thank you,

Mark Swain - Vice President
TMI AutoTech, Inc.