A Week Filled with Racing and Podium Finishes for the Ariel Atom!

The Ariel Atom is known for its performance on and off the track. This week was no different as the platform was pitted against some of its toughest rivals yet. In two different events, the One Lap of America and Canadian Automobile Sports Club - 3hr Enduro, the Ariel Atom took home a 3rd and 2nd place finish respectively.

Podium finish for the Brock Yates Memorial Fund Ariel Atom in the 2017 Tire Rack One Lap of America! Placing this high in a competition, against 60+ of the highest modified road cars in the country, not only speaks volumes of the Ariel Atom but also the skill level of the drivers. Huge shoutout to Jack and Victor for your talented driving and sticking through one of the toughest motorsports events in the world. Highlights include the fastest lap/run time at Road Atlanta along with multiple other 2nd and 3rd place finishes, congratulations to everyone involved!

Roadsport Ariel Atom took home a 2nd place finish in the Canadian Automobile Sport Clubs - Ontario Region (CASC-OR) 3-hour endurance race over the weekend!

Statement from the team: "Second Place Finish for Team Roadsport Ariel Atom Saturday. Went from a 7th place start to 2nd by corner 2. The Gt 1&2 cars caught us on the back straight. We lead our Class for the first half hour and the Ron Fellows Team Camaro got by us in traffic. I started the race and Daniel Bois took over on our Fuel Stop and did a great Job to our 2nd place finish. This was the first Canadian Race for the Roadsport Ariel Atom Team."

Getting Out of a Tough Spot...

The enjoyment and freedom of off-roading your Ariel Nomad is often overshadowed by the realization you're miles away from civilization and AAA doesn't service fire roads, forest trails, or sandy dunes...

Ariel_Nomad_HiLifterJack_001.jpg

Enter the new Hi-Lift jack option for the Ariel Nomad. Anyone who has been hardcore off-roading knows that your rig is not fully prepped without an Hi-Lift jack and its seemingly endless uses are outlined here.

Ariel Nomad Hi-Lift Jack Usage and Procedure

*Follow all safety procedures listed in the Hi-Lift manual*

1: Ensure you're in a safe location and locate jack on rear bumper of an equipped Ariel Nomad:

1: Ensure you're in a safe location and locate jack on rear bumper of an equipped Ariel Nomad:

2: Chock tires and insure car will not roll in any direction when vehicle is lifted:

2: Chock tires and insure car will not roll in any direction when vehicle is lifted:

3: Remove hold downs and remove jack.

3: Remove hold downs and remove jack.

Ariel_Nomad_HiLifterJack_008.jpg
3: Using an appropriate jacking location (front and rear bumpers work best) raise vehicle.

3: Using an appropriate jacking location (front and rear bumpers work best) raise vehicle.

4: Perform repair and reverse instructions to get back to having fun with your Ariel Nomad.

4: Perform repair and reverse instructions to get back to having fun with your Ariel Nomad.

Delivery!

We have excited customers taking delivery of their Ariel Atoms or Nomads weekly. With the driving season in full swing for most of the US, this is prime time to get started on your Ariel Atom or Nomad. Check out some of our latest builds below; if you're interested in how to order your Ariel and/or have questions on the build process - click the link below:

Ariel Atom 3R Pictures Released!

We are getting close to completing the first orders of the Ariel Atom 3R! This is our limited run, high-revving, supercharged, and carbon packed Ariel Atom for the North American market. At this time, we only have four (4) build spots left. Don't miss out on this opportunity, contact us today to reserve your build- sales@arielna.com

Ariel Atom 3R Info

15,000 miles, Yearly - We look into what its like to long term test the Ariel Atom and Ariel Nomad

-Enjoying the roads around Halifax County, Virginia in the Ariel Atom 3S

-Enjoying the roads around Halifax County, Virginia in the Ariel Atom 3S

I am in a unique, some say lucky, situation where I have access to our full Ariel line up for driving on a regular basis. Now don't get the wrong impression, this is not joy rides and cruising for looks down Main Street, it is generally traveling to/from car shows, events, or testing. 99% of the time I'm behind the wheel it is work related (pinky swear...). Given this opportunity - I have seen both oceans, driven through deserts/canyons/highways/byways/cities/towns, seeing the world roll by through the windshield of the exoskeleton design Ariel is known for. My rough calculations come out to putting a combined 15,000 miles a year on the odometers of Ariel Atoms and Ariel Nomads alike.

Given my position, as Director of Sales for Ariel North America, I try to be as objective as possible... I've been hot, cold, wet, and sun burnt in my travels. Keeping in mind that this is territory that comes with open motoring, Ariel ownership can only described as an experience.

-Exploring dirt roads around Big Sur, California in the Ariel Nomad Tactical

-Exploring dirt roads around Big Sur, California in the Ariel Nomad Tactical

***Continued From Newsletter***

I know "experience" can be somewhat of a cliche' these days with every company from Ferrari to Subaru offering an "experience"....  Just take one look at the Ariel Atom or Ariel Nomad and you know every minute behind the wheel is going to be the "experience" you're looking for. Ariel bridges that magical gab between performance/driving dynamics/open motoring/exclusivity and outright fun factor then pairs it with reliability/low cost of ownership. 

-On set with the Grand Tour at the El Mirage dry lake beds with the Ariel Nomad Sport

-On set with the Grand Tour at the El Mirage dry lake beds with the Ariel Nomad Sport

Since the Nomad came online for North America a year ago, I have been asked which is my favorite to drive between it and the Atom. This is still up in the air for me. I have now driven on 10+ hour road long trips (including driving from SoCal to Monterey and back), attended countless car shows , and obeyed the speed limit on hundreds (if not thousands) of miles of back country roads in both the Atom and Nomad. My decision between the two leans towards the Nomad; this strictly due to my adventurous/curious personality. The Nomad's versatility allows it to not have paved roads dictate where you must go. In saying that - the itch for Hyper Car levels of acceleration is quickly relieved within seconds of wheel time in the Atom 3S... The Atom also has the advantages of quick & easy ingress/egress along with the perks of being asked "Is that the Atom Jeremy Clarkson drove on Top Gear?!?!" at every gas station. 

-Our Ariel Nomad Tactical demo in its seemingly natural color (mud covered) and the Ariel Atom 3S

-Our Ariel Nomad Tactical demo in its seemingly natural color (mud covered) and the Ariel Atom 3S

Looking back on the road trips, track days, dinner outings, video production sets, exotic car rallies, and Tens of Thousands of accumulated miles in an Ariel - I couldn't think of a better time I've had or car I would rather be in.

- Jesse Kenealy - Director of Sales, Ariel North America: jkenealy@arielna.com

2017 Ariel Nomad Tactical - Basalt "Battleship" Grey Chassis and Body Panels

This Ariel Nomad build is a particular favorite of ours due to its "Battle Ready" appearance. The owner didn't hold back on options when spec'ing the car out and the result is absolutely stunning. Equipped with most notably the Ohlins Dampers (with their distinctive gold/yellow finish standing out as being the only color on the car) and Supercharger option - the owner is going to have a blast running the Fire/Dirt Roads that surround his mountain home. Check out the pictures below and contact us to get started on your build!

Ariel North America Website Launched

Welcome to the new home for Ariel North America!  We are pleased to launch this new site as a streamlined display to showcase all of the Ariel vehicles that are manufactured in North America. We thank you if you had previously visited our 2 sites which housed separate Ariel Atom, and Ariel Nomad information.  Bringing all of the information together in a common location we believe will help answer your questions more accurately.

TMI AutoTech, Inc. was founded in 2008 with the purpose of manufacturing the Ariel Atom 3 for the North American market.  Continuous improvement, new products, and great clients have allowed for the brand to grow.  With this growth we wanted to provide a new website that will provide more detailed information on each model, in addition to images that work to show up close views of various options.

Detailed information for the Ariel Atom 3, Ariel Atom 3R, Ariel Atom 3S can be found along with great examples of previous builds to provide a glimpse of how various colors look on these exotic machines.

The newest addition to the Ariel lineup, the Ariel Nomad, can be found here as well with details and photos showing the differences between the 2 models offered.  The Nomad Tactical, or the Nomad Sport provide an excellent range of use for drivers and adventure seekers alike.

Some exciting additions to our site beside vehicle information is a short history lesson on the Ariel history timeline that we hope you enjoy. 

We also started a FAQ page to help with common questions that we hear on a routine basis.....but by all means if you can't find the answer you are looking for on our site please feel free to contact us. 

Stay tuned to this section for updates going forward.  We appreciate you taking the time to view our new Ariel North America page.

Thank you,

Mark Swain - Vice President
TMI AutoTech, Inc.